When I first began to market my virtual assistant services, I worried that it would be more difficult than marketing a product. After all, people can see, touch and sometimes even test the product before they make a decision to buy, but they can’t see your expertise or experience. I wondered if there were any special secrets or methods to marketing a service.
What I’ve learned is that marketing a service can be more difficult, and I haven’t found the “secret sauce” to gaining clients. Marketing a product and marketing a service both take hard work and time. It’s all about showing your potential customers that you have something that will fill a need they have, whether it’s the latest gadget, the guidance of a counselor, or the office management skills of a virtual assistant.
There are three fundamental steps that, if pursued diligently, will bring in business. Those steps are laid out in this short video from Entrepreneur.
Did you catch the cautionary advice at the end?
So there you have it:
- Become a pillar of the community you wish to serve, whether that’s local or global. Where do your ideal customers hang out? Conferences? Meetups? Twitter Chat? The gym? The local coffee shop?
- Content marketing: Publish articles, make videos, offer email tips, build an email opt-in newsletter list, offer value and stay top of mind.
- Build Social Proof. Get and publish testimonials on your website. Write and publish case studies about results you got for clients.
These three keys will show your competency and build trust. Once that trust is established, get ready to grow!
Do you have a service business? If so, are there any special marketing tips you can add to this list? Lay ‘em on us in the comments.
Until later …